Yesterday Jim Hendler‘s post "It’s just a matter of semantics" post was published by the CNN Brainstorm Tech blog. As Hendler said on Twitter, it was “edited in odd ways but not totally butchered”.

A few weeks back ReadWriteWeb identified structured data (with semantic web at the core of it) as one of the 5 big technology trends of 2009. Maybe you wouldn’t call RWW mainstream, though it’s much more widely read than the CNN blog. The significance of the CNN post is that the CNN guys obviously think this is something that is relevant for their more general interest readership.

It’s still a challenge for us in the semweb community to explain clearly to lay people what it’s all about and why it’s important. I think Hendler’s piece makes a good stab at it, but we need to keep working on it. I liked
Benjamin Nowack’s suggestions
on the LOD mailing list recently, especially how to explain linked data to Oprah: “Think Tom Cruise, but double the excitement.” :-)

Got some good examples of explaining the semantic web to ‘normal people’? Post a link in the comments.

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